Solve/Next
Internal Selling Kit
For participants · Capital Activator Intensive™ in the field

How to get
approved.

Everything you need to make the case to your manager for a seat in a field cohort: the short version, the email, the approval document, your own numbers, and the four objections.

For
Participants
Program
Capital Activator Intensive™
Seat
$5,000 · €4,350
Credential
Certified Capital Activator™
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How to use this kit

For the person who has to ask.

You want to attend a Capital Activator Intensive™ in the field, and someone has to approve it. This kit gives you the short version for a hallway, an email to your manager, a one-page approval document, the questions to answer with your own numbers, and answers to the four objections you are most likely to hear.

Use it in order, or take only what you need. Every template has bracketed fields; fill them with specifics from your own work. A request that names a real decision is approved more often than one that describes a program.

Asset 01 · The hallway version

Three sentences.

Template—adapt the bracketed fields

I want to spend four and a half days at a Capital Activator Intensive in [LOCATION], on [DATES]. It builds one practice: finding the capital-building opportunities we cannot yet see, and testing the assumption underneath a decision before we commit money to it. I would bring it back to [THE DECISION YOU OWN], and I would come back a Certified Capital Activator.

Asset 02 · The email to your manager

Short, specific, and about the decision.

Template—adapt the bracketed fields

Subject: Request to attend the Capital Activator Intensive, [LOCATION], [DATES] [MANAGER NAME], I would like to attend the Capital Activator Intensive in [LOCATION] on [DATES]. It is four and a half days inside an industry at a visible turning point, used as a laboratory for one practice: identifying capital-building opportunities and testing the assumptions beneath them before capital commits. Why now: we are [TIME] from committing [SCALE] to [DECISION]. The assumptions underneath it have not been formally tested. I would bring back the four capabilities—Identify, Imagine, Test, Align—and apply them to that decision within thirty days. The seat is $5,000 (€4,350), all-in except travel and accommodation. I have attached a one-page summary. Can we discuss this week? [YOUR NAME]

Asset 03 · The one-page approval document

The five questions an approver asks.

Template—adapt the bracketed fields

Request: Capital Activator Intensive™ in the field · [LOCATION] · [DATES] Participant: [NAME, ROLE] What it is Four and a half days, half classroom and half field, inside [INDUSTRY] as the laboratory. Fifteen to twenty participants from different organizations. Powered by the Think Wrong methodology. What it builds Four capabilities, practiced five ways: identify the capital-building opportunity worth pursuing; imagine and develop the strongest options; test the Super Vital Assumption—the belief that, if wrong, would change a capital allocation decision only the CFO or CEO can authorize—through the smallest credible action; and align the people who must carry the move. What comes back A Capital-Building Opportunity Portfolio, a set of Super Vital Assumptions, My Capital Canvas, and the Certified Capital Activator™ credential (Level 0), earned on demonstrated capability. A small bet designed for [DECISION], run within thirty days of return. Investment $5,000 (€4,350) per seat. Includes the program, facilitation, fieldwork access, meals during the program, and one year of Next Lab | Activator™. Travel and accommodation are the participant’s own. Why now [DECISION] is [TIME] from a commitment of [SCALE]. The assumptions beneath it have not been tested.

Asset 04 · The numbers

Use your organization’s figures, not ours.

A generic return-on-investment table persuades nobody who controls a budget. Four figures your organization already holds make the case better than any benchmark we could print.

1

What is committed, or about to be?

The capital, headcount, or program spend attached to the decision you would bring.

2

How far away is the commitment?

Weeks or months until the money is hard to recover.

3

What would reversing it cost?

Write-down, rework, or the cost of carrying the wrong answer another year.

4

Who authorizes it?

If the answer is your CFO or CEO, say so. That is the level the escalation question is built to reach.

Set the seat price beside those four figures and let your approver do the arithmetic.

Asset 05 · Sending more than one person

One seat price. Two routes for a group.

Four to eight people
An organization may fund four to eight seats in a field cohort, at the same seat price. No more than eight from any one organization, so the room stays mixed. Write to Solve Next before registering.
Fifteen or more
The Serious Capital Activator Intensive™ runs the same four capabilities for three days inside your organization, on your own live decisions. Priced per participant and stated in the first conversation.

There is no group rate and no discount. Where budget is the constraint, the option is timing: a later cohort, not a lower price.

Asset 06 · The four objections

And how to answer them.

1

“I can’t spare you for a week.”

Four and a half days against a decision measured in months. Name the decision and the date it commits; the question becomes whether the week is worth taking before that date, not after it.

2

“It costs too much for training.”

It is not training in the sense of a course. It builds a practice you apply to a named decision within thirty days of return. Set the seat beside the four figures in Asset 04.

3

“We don’t work in [INDUSTRY].”

That is the point. Working on someone else’s industry removes the defenses you bring to your own. The industry is the laboratory; the capability transfers to the decision on your desk.

4

“We already have innovation programs.”

This is not an innovation program. Its output is a capital-building opportunity tested against evidence, and a question that reaches the person who authorizes the capital.

Asset 07 · What comes back with you

Four artifacts and one question.

Artifact 01

A Capital-Building Opportunity Portfolio

The moves the participant could not see before the Intensive, each tied to the capital domain it builds and specific enough to act on.

Artifact 02

A set of Super Vital Assumptions

The beliefs that, if wrong, would change a capital allocation decision. The bridge from the Intensive to the governance conversation that should follow.

Artifact 03

My Capital Canvas

The participant’s own live challenge, the assumptions beneath it, the small bets designed, and the next governance conversation required—written to be read by a sponsor.

Artifact 04

Certified Capital Activator™

Level 0 on the capability ladder. Earned on demonstrated capability across all four capabilities, not conferred for attendance.

The week closes on the question every Solve Next engagement closes on. Bring your answer to the person who asked what you learned.

The escalation question—verbatim

“Of the assumptions we surfaced—which ones, if wrong, would change a capital allocation decision that only your CFO or CEO can authorize?”

Make the case.

Questions about any of this, or a version for your own organization: write to Solve Next.

Write to Solve NextCompare the four